The company's purpose is to rent and sell entertainment media and entertainment electronics of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company can acquire, encumber, hold and sell real estate. The company can acquire, exploit, grant and sell patents, patent rights, trademarks, trade names, trademark protection rights, licenses and other intellectual property rights, as well as trade in goods of all kinds. Furthermore, the company can carry out all commercial, financial and other activities that are connected with the company's purpose, whether on its own account or as a trustee.