The company's purpose is the production and exploitation of photography and art, as well as providing services in the fields of teaching, coaching, image development, image editing, digitization and preparation of analog recordings. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for liabilities of affiliated companies.