Any advisory and service activity in the fields of marketing, e-commerce, communication and event organization; global management of communication, advertising, public relations and sales promotion projects; creation, management and hosting of websites as well as development of any activity related to the internet and new media. The company may also: carry out any financial, commercial or industrial, movable or immovable activity, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland or abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to shareholders or third parties, if it serves its interests.