The company's purpose is to acquire, hold and exploit intangible assets, in particular trademark rights for food and beverages, as well as to provide services in the purchase and sale of such products. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, act as an agent or commission agent, and perform trust functions. It may conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad.