The company aims to operate a hairdressing salon as well as trade and sell hairdressing products, and to trade and sell goods of all kinds, in particular lifestyle products and tobacco products. Furthermore, the company operates a catering business (bar), sells alcoholic and non-alcoholic beverages, and organizes and conducts events. The company may establish branches and subsidiaries, participate in other companies in Switzerland and abroad, acquire or sell real estate, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.