The company's purpose is to trade, represent and distribute goods of all kinds, in particular gift items, textiles, shoes, accessories, porcelain and natural stones of all kinds, as well as import and export these products, provide all consulting services and training in this area. Facefashion GmbH can open subsidiaries and establish branches in Switzerland and abroad; acquire, hold, manage and sell other companies and advise them; acquire, encumber, sell and manage real estate and property. The company can also conduct all business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.