The production, sale, import, export and trade of beer and related products, as well as the management of an online shop, the management of public establishments, and the performance of any activity in the field of gastronomy, the organization of events and the merchandising of goods and objects that have a direct relationship with the company's purpose. The company may acquire participations in other companies in Switzerland or abroad, may purchase, sell and encumber real estate, as well as carry out any commercial and financial activity directly or indirectly related to the company's purpose.