The company's purpose is to provide services in the fields of marketing, communication, multimedia, event management, and sponsoring, from consulting to strategy development and conception to creation and realization. The company can enter into all transactions, conclude contracts, and grant loans that are suitable to promote the purpose of the company or are directly or indirectly related to it. Furthermore, it can establish branches in Switzerland and abroad and participate in or merge with other companies. The company can also acquire, hold, and sell real estate.