The company aims to operate an event organization, event management, event consulting, entertainment booking, as well as providing related services. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is suitable to promote the purpose of the company. The company may also acquire, hold, manage, and sell real estate, securities, copyrights, patents, and licenses of all kinds, as well as trade in goods of all kinds. It may also provide financing for its own account or for the account of third parties, and grant guarantees and warranties for subsidiaries and third parties.