FELD M Schweiz AG, Basel

Data Strategy Consulting

Data strategy consulting for digital transformation, digital products and services, efficiency gains and organisational development; status-quo assessment, roadmap, data operating model and data capabilities.

Web Analytics

Web analytics setup, audit, reporting and ongoing support for website and app data; tool selection, tag management, tracking concept, testing as well as training and workshops.

Privacy & Consent

Advice on consent and data protection, privacy audits, consent tool selection and implementation, consent-rate optimisation, data-protection communications and data ethics workshops.

Data Engineering & Architecture Consulting

Consulting on modern data architectures, data integration and pipelines, DataOps/DevOps, data reliability and cloud or on-premise data solutions.

Analytics & Business Intelligence Consulting

Building modern data platforms, data organisation, single source of truth or data mesh, as well as dashboards, BI reporting, visualisations and predictive analytics.

Data Science & AI Consulting

AI strategy, AI architectures, trainings and workshops, GenAI roadmaps, machine learning and GenAI products, MLOps as well as responsible AI practices.

Customer Data Platform (CDP) Consulting

Strategy, conception, implementation and integration of CDPs, customer experience and data-driven CRM strategies, plus data analysis, optimisation and training.

Conversion Rate Optimisation

Optimisation of landing pages, websites, checkouts and forms as well as quantitative and qualitative analysis, hypothesis building, A/B/n testing and evaluation.

Marketing Measurement

Marketing measurement with attribution, marketing mix models, incrementality tests and triangulation; KPI systems, readiness checks, AdOps strategy and support.

Agile Project Management

Agile project management for marketing and data projects; Scrum, Kanban, OKRs, design thinking, waterfall and hybrid approaches, budgeting and time planning as well as workshops.

Technology Consulting

Technology consulting for existing setups and new tool architectures; audits, licence and savings potential, tool selection, tenders, price negotiations and commissioning.

FELD M Schweiz AG

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FELD M Schweiz AG

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