The company's purpose is to engage in consulting activities in the field of quality management, particularly in the watch industry, as well as the purchase and sale of real estate, and the management and renovation of real estate. The company may establish branches in Switzerland or abroad, participate in other companies with identical or similar purposes, acquire or finance such companies, carry out all operations and conclude contracts that are intended to develop the company's purpose or are directly or indirectly related to it, and assume participations in Switzerland or abroad.