The purpose of the company is the purchase and sale as well as the trade in goods, materials and raw materials and metals in general, as well as the wholesale and retail trade in watches. The company can also carry out all activities that are connected with or related to the aforementioned purposes. The company can participate in movable, immovable, commercial, industrial and financial transactions. It can directly or indirectly acquire shares and participations in other companies in Switzerland and abroad. The company can open branches in Switzerland or abroad.