The company aims to provide services and training in the field of personality and corporate optimization, as well as trade in products in this area. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It may acquire, hold, manage and sell real estate, securities, copyrights, patents and licenses of all kinds, as well as engage in trade in goods of all kinds. The company may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.