The company's purpose is to operate a store and engage in online trade with angling and fishing articles. The company may also conduct any business that is suitable to promote the achievement of the company's purpose or that is directly or indirectly related to it. The company may also participate in other companies of any kind in Switzerland and abroad, establish, acquire and merge with them. It may acquire, encumber and dispose of real estate and intellectual property rights in Switzerland and abroad, and establish branches and agencies in Switzerland or abroad by decision of the management.