The company's purpose is to trade and sell lifestyle and design products of all kinds, decoration and interior design, manufacture and sell handmade items, as well as organize and execute events, styling and catering (event management). Additionally, the company provides consulting services, particularly in the areas of finance, insurance, compliance, and law. It can establish branches, offices, and representations in Switzerland and abroad, acquire, manage, and sell real estate. The company can engage in all commercial, financial, and other activities that are related to its purpose.