The company's purpose is to manufacture and trade in alcoholic and non-alcoholic beverages as well as food and goods of all kinds. The company can also offer services in the hospitality industry. It can acquire, exploit, encumber, manage and sell trade and service marks, copyrights, patents, designs, models and licenses. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.