The operation of a flower and plant trade, natural or artificial, as well as the floral decoration of public or private spaces and the trade in various decorative items. Furthermore, the acquisition, administration, and management of direct or indirect participations in all types of companies in Switzerland and abroad in the sense of a holding company, and the purchase, sale, holding, administration, and management of all types of real estate in Switzerland and abroad. The company may also grant and/or guarantee advances to its shareholders or third parties. In general, the company may carry out all commercial, financial, movable or immovable transactions that relate directly or indirectly to its purpose.