The creation and production including the assembly of jewelry and generally of products of goldsmith work, in particular of watches; the purchase, the sale, the import, the export of jewelry and in particular of watches and assembly elements; the purchase, the holding, the management and the assignment of patents, of trademarks and of know-how in general. The company can carry out any other activity aimed at achieving the social purpose. It can open branches in Switzerland and abroad, take on representations and participate in other companies with a similar purpose.