The company's purpose is to engage in activities related to personal growth, training and coaching through events, conferences, courses and books, the sale of training and personal development courses, development and creation of online digital products, online sale of merchandising and products with the registered trademark Donna in Azione (clothing, wellness, beauty) and the registration of additional trademarks. Marketing activities, commercial intermediation, sponsorships, international commercial consulting. The company may participate in any form in other companies with a similar purpose both in Switzerland and abroad.