The purpose of the company is to provide services in the areas of brand management, marketing and communication, in particular in the development of strategies, consulting, creation and implementation. The company can enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad.