The company's purpose is the direct sale and online distribution of products and books on the theme of desire, particularly in the areas of sexual health and desire. The company may establish branches and subsidiaries and may participate in other businesses, both in Switzerland and abroad, and, in general, may engage in any activity directly or indirectly related to its purpose. The company may acquire, hold, and dispose of real estate both in Switzerland and abroad. It may carry out, either on its own account or on behalf of third parties, all financial transactions as well as act as guarantor or surety for subsidiaries or third parties.