The company's purpose is the operation of hotels, cafes, restaurants, shops, with all ancillary activities in all areas of hospitality, catering and trade, as well as the acquisition and management of real estate. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all operations and conclude all contracts suitable for developing its purpose or directly or indirectly related to it. The company may grant loans to its shareholders and third parties.