The company's purpose is to produce and publish books, organize events, lectures, training sessions and workshops, engage in online trade, and conduct other business and events related to the joy of living. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, and grant security for the liabilities of affiliated companies.