The company's purpose is to rent and sell jewelry and precious stones as well as related products. The company can provide services in this field, take over trade representations, grant licenses and be a license holder itself. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. It can also arrange financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.