The core activity of gfs.bern is the implementation of market and opinion research, particularly in the field of political communication and direct democratic decision-making. This includes surveys, data science, evaluations, analyses of votes and campaigning, campaign analyses, issue monitoring, as well as image and reputation analyses to optimize communication strategies.
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Industry:Market Research Institutes
✓ Offered8
Surveys
Surveys of all kinds for companies, parties, associations, cantons and NGOs; design, implementation and evaluation of representative surveys, panel studies and recurring studies.
Electoral and referendum research
Trend analyses, election analyses and post-election surveys on federal elections and votes; measurement of voting intentions and evaluation of voting decisions.
Reputation and image analyses
Measurement and analysis of image and social reputation of companies, associations and parties; benchmarking, media analyses, social media analyses and in-depth interviews.
Data Science
Data analysis, forecasts, probabilities and scenarios based on survey, structural and behavioral data; supports decision-making evidence for political, social and economic questions.
Issue monitoring and strategy studies
Regular or one-off studies on political, economic and social topics; identification of attitudes, needs, trends, scenarios and forecasts.
Impact analyses and evaluations
Analysis of output, outcome and impact of political or societal measures; examination of processes, effects and changes using qualitative and quantitative data.
Campaigning
Planning and accompanying studies for campaigning; analysis of attitudes, values, needs, arguments and mobilization for political or societal goals.
gfs.insights
Representative studies for associations and interest groups on specific business or societal issues; benchmark reports and an online tool for planning and simulation.
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