The company aims to promote the Giardino-Emozione brand, grant licenses to partners, distribute and trade gardening products, manage brands, plan and organize events, and take on construction and environmental work as a general contractor. It may also engage in commission, financial, and securities transactions, participate in other companies, establish branches, take over related business operations, acquire, rent, lease or sell properties. Furthermore, the company may enter into any business and conclude contracts that are suitable to promote the purpose of the company, which are directly or indirectly related to it. Trade in goods of all kinds.