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DirectoryBusiness & Technical ServicesMarket Research InstitutesZurichGIM Gesellschaft für innovative Marktforschung Suisse AG
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GIM Gesellschaft für innovative Marktforschung Suisse AG

Summary

About the company

The core activity of GIM Suisse is market research. They offer innovative and customer-specific solutions for companies to gain valuable insights into their target audience. This includes the development of research approaches, the conduct of studies and the provision of recommendations for action for their clients.

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Offering

Products & services

Industry:Market Research Institutes
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Market Research
Qualitative and quantitative market research along the value chain, with insights for brands, products, target groups and communications.
Insights and Consulting Services
Meaningful insights and research as a basis for strategic decisions, including support throughout marketing activities.
Traditional Market Research Methods
Cluster analyses, conjoint analyses, customer journey, expert interviews, focus groups, home-use tests, in-home interviews, online and telephone interviews.
Advertising and Communications Research
Advertising material testing, advertising impact research, text and image semiotics, and research on communications and the marketing mix.
Price and Marketing-Mix Research
Price research and marketing-mix research (4Ps) to develop brands, products and services further.
Innovation and Concept Research
Innovation workshops, creative workshops, lead-user groups and concept tests for developing and evaluating new ideas.
Ethnographic Research
Ethnographic research to observe and interpret behaviour in its natural setting.
Brand Research
Brand research focused on positioning, perception and further development of brands.
Shopper Research
Shopper research for purchasing behaviour, point of sale and shelf layout.
UX and Customer-Journey Research
Customer-journey analyses and GIM experience with a deeper understanding of emotions, motivations and UX KPIs.
Customer Feedback and CX Research
Customer dialogue, customer feedback, CX and CF topics with GIM direct, plus supporting research and analysis.
Research Studio and Studio Surveys
Renting a studio for focus groups and interviews, with observation room, one-way mirror, live streaming, recruitment and full-service support.
Reviews

Aggregated rating

Aggregated rating
4.1
of 5

Aggregated from 15 reviews across all connected sources

Sources
GGoogle4.115
★TrustpilotSoon
PProvenExpertSoon

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Location

General-Wille-Strasse 10
8002 Zurich

At a glance

Legal form
Corporation
UID
CHE-112.362.290
Founded
2005 · 21 years
Last commercial register change
October 12, 2023
Employees
11 to 20

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