The activity of cultural, graphic, video, television and film production. The management, trade, sale of wholesale and retail articles, as well as carrying out commercial development activities on its own account and on behalf of third parties. The company may provide any consulting services related to the trade and sales sector. It may carry out any activity necessary or useful for achieving the social purpose, acquire real estate, as well as participate in other companies or enterprises with a similar purpose and establish branches, subsidiaries and agencies both in Switzerland and abroad.