The company's purpose is to advise and represent athletes, organizers, and sports organizations, acquire sports rights, implement and organize sports events, as well as provide services in the areas of consulting, marketing, and communication. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.