The company's purpose is to provide services in the fields of media, communication, digital tools, and artificial intelligence. The company may establish branches and subsidiaries and may participate in other companies, both in Switzerland and abroad, and in general, carry out any activity directly or indirectly related to its purpose. The company may acquire, hold, and dispose of real estate properties both in Switzerland and abroad. It may carry out, either on its own account or on behalf of third parties, all financial transactions as well as provide guarantees or guarantees for loans for subsidiaries or third parties.