The company's purpose is the operation of fitness studios; personal coaching and physical training for athletes; the sale of accessories and equipment related to sports practice and the sale of food products. To this end, the company may: engage in any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect connection with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.