The management of hairdressing salons, purchase and sale of beauty products and accessories. The company may establish branches in Switzerland and abroad, acquire companies with an identical or similar purpose or merge with such companies as well as participate in other companies or corporations, both in Switzerland and abroad. The company may also own, acquire, sell or manage real estate and carry out any type of operation and conclude any type of contract suitable for developing the company's purpose or having a connection with the company's purpose.