The company's purpose is to study, research and develop in the field of watchmaking and microtechnology; to manufacture, purchase, sell, promote and trade in watchmaking, jewelry, jewelry, luxury goods and all products related to the watchmaking industry and its ancillary activities. The company may establish branches in Switzerland and abroad. It may acquire interests in Switzerland and abroad in all similar businesses or industries, introduce new business lines and, in general, carry out all industrial, commercial, financial or real estate transactions directly or indirectly related to the main purpose. It may grant loans or guarantees to shareholders, affiliated entities or third parties.