The purpose of the company is to trade in jewelry and other articles of all kinds. The company can acquire, manage and sell real estate. It can establish subsidiaries and branches in Switzerland and abroad, as well as participate in other companies. It can provide financing for its own account or for third-party accounts, and grant guarantees and sureties for subsidiaries and third parties. Furthermore, it can conduct all business that is suitable to promote the development of the company and the achievement of its purpose.