The company's purpose, both in Switzerland and abroad, and both for its own account and for third parties, is to provide consulting, management, and business direction services in the fields of the Internet of Things, e-commerce, digital marketing, digital transformation, commercial strategy, and international development; to engage in any consulting, steering, and/or operational assistance activities for any company, particularly in the technology, retail, and logistics sectors, to hold shares in any companies, except for operations prohibited by the LFAIE, and in particular in an American company active in online commerce and the sale of home decor and home goods; to manage intellectual property, whether derived from its own activities or those of its subsidiaries; to provide internal administrative, financial, and strategic management services to its subsidiaries or third-party companies. The company may carry out any operations, directly or indirectly related to its corporate purpose. It may grant loans or guarantees of any kind, either to third parties or to its partners, if this promotes its interests.
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