The company's purpose is to sell sunglasses, corrective glasses, contact lenses, care products and ophthalmic products as well as accessories and merchandise. The company may establish branches, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them. It may also acquire, manage, broker and sell licenses, patents and other intangible assets as well as real estate. Furthermore, it may enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it.