The company's purpose is the operation of hotels and restaurants, the trade of beverages and foodstuffs, the organization of events, and the trade of goods and services. The company may create branches or subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, acquire or sell real estate with the exception of transactions prohibited by the LFAIE, carry out all operations and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto.