The purpose of the company is: The management, acquisition and financing of, as well as participation in, other companies in Switzerland and abroad. The company also aims to take over, mediate and exploit communication, marketing and advertising rights of all kinds, as well as to carry out all activities in the communication and marketing services sector. The company can also enter into all transactions, take measures and conclude contracts that are connected with or suitable to promote the company's purpose. Furthermore, the company can acquire or sell real estate.