The company's purpose is the purchase, registration and exploitation of registered trademarks, as well as the production and sale of alcoholic and non-alcoholic beverages. The company may create subsidiaries and branches in Switzerland and abroad, and carry out any activity directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate properties in Switzerland and abroad. It may also engage in financing operations for its own account or for the account of third parties and conclude guarantees and warranties for its branches and third parties.