The company's purpose, in Switzerland and abroad, is the creation, development, production, acquisition, distribution, management, and exploitation of audiovisual formats, media content, entertainment concepts, commercial or strategic services, notably in the fields of sports, culture, and technology. In particular, it can: develop, hold, and exploit intellectual, commercial, or media rights (including in the form of licenses); represent talents, organize events or competitions; provide strategic, financial, marketing, or operational consulting services to third parties; develop products or services, physical or digital, related to its activities (including merchandising, platforms, tools, or technological services); franchise its achievements or concepts internationally. The company may participate in other enterprises and establish branches and subsidiaries, both in Switzerland and abroad. It may acquire, hold, and dispose of real estate and, in general, carry out any activity directly or indirectly related to its purpose.
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