The company aims to develop, design, produce, and distribute streetwear clothing and fashion accessories. This includes, in particular, the trade in textiles, shoes, headwear, bags, and complementary lifestyle products. The company can design fashion collections, operate its own sales platforms (online and stationary), cooperate with artists, designers, or other brands, and provide services in the fields of fashion design, brand building, and marketing. It can conduct all transactions that are directly or indirectly related to this purpose.