The company's purpose is to engage in all consulting and advisory activities in the field of marketing and commercialization of all products, mainly related to sports, publishing and audio-visual media. The company may carry out any financial, commercial or industrial activity, whether movable or immovable, directly or indirectly related to its purpose; establish branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect connection with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.