The association promotes and researches the culture of enjoyment and joie de vivre in the community. Creative projects and events are designed to support the conscious experience of enjoyable moments and strengthen togetherness. The association promotes the joyful experience of art and culture, supports the cultivation and dissemination of tasty fruit and vegetable varieties, examines the effects of conscious enjoyment of high-quality animal products, and explores regional and international differences in the culture of enjoyment. Members and interested parties are given the opportunity to actively participate in the projects and thus jointly promote joie de vivre in the community.