The company's purpose is to trade in goods of all kinds domestically and abroad, in particular to advise associations, football clubs, career planning and player management, as well as planning and executing sports events. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company, as well as acquire, manage and sell properties and real estate.