The management of hair salons for men, women and children, beauty centers, aesthetic and training centers for the hairdressing profession, the purchase and sale of hair care products, perfumery products, accessory services and products for body beauty and wellness care. The company may acquire and sell real estate, as well as manage and administer the rental of real estate owned by it, and exercise any activity directly or indirectly related to the social purpose or that is suitable to promote it. It may acquire participations in other companies and enterprises, as well as open branches and/or subsidiaries both in Switzerland and abroad.