The company's purpose is to operate hairdressing salons and trade in cosmetic and chemical-technical products, as well as assume agencies. Furthermore, the company may engage in any commercial, financial or other activities that may be suitable to promote the purpose of the company or that are directly or indirectly related to it. The company may also establish branches in Switzerland and abroad, participate in or establish, acquire or finance other companies in the same or similar fields of business in Switzerland and abroad. It may acquire, hold and sell real estate and relocate its registered office to another location in Switzerland or abroad.