The company's purpose is to develop and create media products of all kinds, publish and trade them, conceive, create and organize media events, as well as provide consulting services for audiovisual communication. The company may establish branches in Switzerland and abroad, participate in, acquire or establish other companies in Switzerland and abroad, and conduct all business that directly or indirectly serves to promote the company's purpose. Furthermore, the company may acquire, hold, manage and sell real estate and intellectual property rights in Switzerland and abroad.