Acquisition and management of holdings in companies in Switzerland and abroad, in particular companies active in the industry and toy sectors; trade in industrial and manufactured products in the leisure sector, in particular toys of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad; it may acquire, sell and operate, directly or indirectly, all intellectual property rights or other real or personal property rights; it may carry out all financial, real estate, movable and commercial transactions related to its purpose.