The company aims to operate a publishing house, develop and produce films, theater and musicals or similar, as well as organize, advise and realize events of all kinds, and trade in works, licenses and goods of all kinds. The company can enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can establish branches in Switzerland and abroad, participate in other companies, acquire similar companies or merge with them.