The company's purpose is to manage the image of Jérémie HEITZ and any third party in the sports sector, primarily including sponsorship and all services related to outdoor activities (mountain, climbing, etc.) in Switzerland and abroad, including accommodation and seminars. It may create branches in Switzerland and abroad, acquire or create identical or similar companies, carry out all convergent mobile, real estate and financial transactions, conclude contracts that are intended to develop the purpose of the company or relate directly or indirectly to it, and assume participations in Switzerland and abroad.